Customers say this sherpa dog jacket is adorable and exceptionally soft, with many praising its high-quality construction and cozy warmth. Pet owners frequently mention receiving compliments during walks and note their dogs genuinely enjoy wearing it. Many reviews highlight thoughtful design details like the covered zipper and underside considerations. Common feedback includes that the jacket runs small, with several customers needing to size up for proper fit. While most find the length appropriate, some mention it's slightly short for longer dogs. The pink color is particularly popular, and reviewers consistently describe the material as luxurious and well-made.